Kopi Tepian: A Taste of Dusk Campaign

Kopi Tepian (fictional) wanted a seasonal campaign built around the quiet moments just before dusk, rather than just another discount push. Together with our team, they shaped a "pause for a moment" narrative -- an invitation to slow down in the middle of a busy day, cup of warm coffee in hand as the sky begins to change color.

The execution paired a one-minute short film with a photo series shot in natural late-afternoon light, running across social media and in-store digital screens. A warm amber-to-brown palette was chosen to keep the "dusk" mood consistent at every touchpoint of the campaign.